The general permits also come in different variants, and the Municipal Separate Storm Sewer Systems (MS4) permit is a big one. For example, my municipality has a Phase II NPDES MS4 permit on the basis of having a separate sewer systems for stormwater and sanitary waste. This requires my municipality to do certain things like public outreach, Illicit Discharge Detection and Elimination (IDDE), and green infrastructure projects relating to impervious surfaces. Other places, like portions of Washington, D.C., have an older Combined Sewer system and an individual permit, which is stricter since those sewers can overflow during a storm and cause health risks.
I'm trying to remember the name of the industrial NPDES permit type that various industries in the city had, but I do remember anecdotally that the state authority did not inspect these very strictly, unfortunately.