First contact and pathways through
This wiki page is dedicated to the many ways that people first encounter Public Lab--from seeing a tweet, to picking up our Grassroots Mapping Forum, or following a link to our website--and the pathways they take through the ecosystem. This is also referred to as Sequence of Engagement or an Engagement Funnel.
In Person
- seeing someone doing some investigation or tinkering in public --> conversation --> printed information or sticker
- individual member of the community presenting Public Lab to you --> guided walk through publiclab.org
- through over-hearing someone mention Public Lab in another context --> searching the web for "public lab" --> publiclab.org is first result
- an event with many members present --> getting on the local mailing list in order to hear about upcoming events -->
Through physical items
- picking up tool pieces and asking what they are --> being shown the tool wiki page
- picking up a kit --> reading the packaging --> going to the software's website
- ordering a kit --> receiving shipping confirmation email that invites you to join the community --> going to website
Online
Via press coverage
- news article may link to a dataset, main website, or software --> you click through
Search
- searching for community science or environmental justice issues --> our website is a top result
Social media / campaigns
- tweet --> deep link to a research note --> sidebar links to Related Wiki Pages --> click on tag --> view results by tag --> click on a prolific author's profile --> click Join in top menu bar
- Kickstarter --> spectralworkbench.org --> publiclab.org/signup --> mailing lists
- read a forwarded email from a friend --> follow link to google group at bottom of page --> read through messages --> Join Group