The Gowanus Challenge (http://www.gowanuscanal.org/race/) is described by the Gowanus Dredgers Canoe Club: "The race is historic because, to the best of our knowledge… this is the first race where entire course, and the ensuing awards banquet will be held completely on a US Government sanctioned Superfund site."
The NY Daily News ran a story and the above photo with the caption: The red buoy is a helium balloon used to take water-quality-monitoring-and-planting aerial photos for the Gowanus Canal Conservancy's and Dredgers Balloon Mapping Program.
Read more: http://www.nydailynews.com/new-york/brooklyn/gowanus-canal-boat-race-toxic-treat-article-1.1374148
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