This is one of a series of guides for collaborative environmental research and advocacy projects. A "SWOT" (Strengths / Weaknesses / Opportunities / Threats) analysis is helpful for a group to assess their project and make decisions about directions to take in the future. 

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####Planning this event

**Ahead of time:** 

* Pick a time that is convenient for the most people involved
* Find a space, it may be useful to be indoors with enough chairs, restrooms, and some wall space or at least floor space available, etc. 
* Send invites two weeks to a month in advance

**Materials to have on hand:** 

* markers
* big chart paper, either one really big piece, or four individual pieces
* tape (to tape the chart paper to the wall)
* 3x3" or 4"x4" sticky notes. It may be helpful to have different colors for different people to use. 
* a camera or phone that can take a picture
* a large print-out of your goals matrix that you made at the beginning of the project

**Day of:**

* Across the top of the first piece of chart paper, write Strength in giant letters. On three other pieces of chart paper, write Weaknesses, Opportunities, and Threats. 

[![SWOT-draw.jpg](https://i.publiclab.org/system/images/photos/000/008/730/medium/SWOT-draw.jpg)](https://i.publiclab.org/system/images/photos/000/008/730/original/SWOT-draw.jpg)

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####Activity 1: Assess how the year went using SWOT

**Overview:** 

From the [Wikipedia link](http://en.wikipedia.org/wiki/SWOT_analysis): 

* **Strengths**: characteristics of the business or project that give it an advantage over others.
* **Weaknesses**: characteristics that place the business or project at a disadvantage relative to others.
* **Opportunities**: elements that the project could exploit to its advantage.
* **Threats**: elements in the environment that could cause trouble for the business or project.

**Getting started:**

**First:** Participants individually write aspects of the year on post-it notes.

**Group Activity:** Everyone goes up to the wall and places their post-its on a chart paper under certain headings. 

The upper row of Strengths and Weaknesses can be further understood as coming from internal to the project, and the lower row of Opportunities and Threats as external influences: _graphic from [Wikipedia](http://en.wikipedia.org/wiki/SWOT_analysis)_

[![swot-edit.png](https://i.publiclab.org/system/images/photos/000/008/732/medium/swot-edit.png)](https://i.publiclab.org/system/images/photos/000/008/732/original/swot-edit.png)

Once everyone's post-it notes are up on the wall, Activity 1 is done. 
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####Activity 2: Look Ahead

Gather around the SWOT paper and see what everyone else put up there. Are any of them saying the same thing? If so, gather those post-its into a little cluster, maybe draw a circle around them. 

Take a look at your goals matrix. What was achieved? What targets were over or under? 

Think about what to do differently next year. 

The facilitator may want to update the goals matrix (from http://publiclab.org/wiki/choosing-how-to-track-progress) by writing directly on the large print-out during this conversation. 

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####Activity 3: Document and get excited for next year!

The last step of this activity is to [post a research note](/post) with your updated goals matrix, and tag it with your place's name, your project name if it exists yet, and also "reflect-and-look-ahead,goals-matrix". Enjoy the winter break!